Fast-growing makeup & skincare brand ThinLizzy was struggling to build brand awareness and increase conversion rates on its e-commerce store. Despite having high-quality products, their paid ads and organic campaigns weren’t delivering the desired engagement and sales.
ThinLizzy’s marketing content lacked authenticity and relatability, which affected consumer trust. Traditional ad creatives were not connecting with their target audience, leading to high ad costs and low conversion rates.
We developed a UGC-driven content strategy, partnering with influencers and real customers to create authentic video and photo testimonials. These UGC assets were deployed across paid social ads, product pages, email marketing, and most importantly, on the website. As a result, website conversions increased by 12%, while engagement on social platforms doubled within three months.
